Could anyone make a list of free-alternatives? Tiresome seeing every little idea turning into a 5 USD a month SaaS-startup.
Come on, this clearly isn't yet-another-static-site generator for hackers but a commercial product for people who still use Wordpress, but not so foolish/desperate/cheap that they don't realise the security implications.
This product looks like it'll do ops and stuff for you, so there may still be value if it just works.
The market will make sure that those ideas which are valuable solutions to problems people have will survive (if priced correctly). This means that problem solvers are compensated for their work so they can keep iterating. I don't really understand what your objection could be!