I think step 2 and 3 are not very clear that you are sending an important message to millions of people, that should only be send in a rare occasion. It could just be that the designer likes red.

What blows my mind is that something like this can be send by a single person. A better approach would be that you need 2 or 3 people to send such an alert to millions of people.

How can a single person, that misplaced it's cursor by 20 pixels have such an effect? That is not only changed by fancier fonts and more colors IMO.