As far as centralized companies go Google is one of the better ones. It's unfortunate that so much power accrues to only a few entities. But slamming Google is like slamming a side effect of a bigger problem: many markets are naturally winner takes all and vertical integration confers enormous benefits.

I don't see much of a way around this but many feel stronger regulations to protect consumer data should be enacted to safeguard us against bad private actors. Saying "I'll use something else" isn't always a viable solution.