To use a metaphor as a counterargument, if there were a 6 foot spider in my shower you'd better believe I would talk about it at least a few times a day. That doesn't mean the spider has charisma, just that it's a clear and present danger weighing heavily on my mind.

If anyone is exercising political sleight of hand I'd say it's the legislators and executive staff who are getting in all their unpopular actions while the getting is good, like a looter in a riot. Trump doesn't have to be politically savvy or even aware of what they're doing for that to happen.