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Sure, BI is a bit of a click farm, but this does sound like a crisis to me. Not for society in general, but definitely for Whole Foods. Even their loyal customers will get disgusted and leave if the shelves are empty.

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Funny bit is, Bezos is an investor in Business Insider.

https://www.theguardian.com/technology/2013/apr/05/business-...

maybe this is part of the strategy, create a panic at whole foods to generate BI clicks.

If anything, this shows that journalistic integrity is still working properly, at least on these shorter timescales. Unless, of course, that's just what Bezos wants you to believe...

"integrity" is not a word that matches "Business Insider", even if they are willing to poke at their investor's investments.

That was my thinking.

BI has a lot of fluff content, but they do some good work.

A crisis, in terms of food, means that if there isn't food, people die, or enter starvation mode. It's not even a crisis for Whole Foods- this is a minor issue.

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