But what's the percentage of BMW drivers are HN readers/tech savvy? I would guess pretty small. The BMW salesman will probably say "This car comes with CarPlay, you can connect your iPhone to it, it costs $80 per year. And they will either pay it because if they can afford a BMW they'll think that's cheap; or they won't pay for it and just use BMW's iDrive (will they even get rid of iDrive on CarPlay-enabled cars?).

Later BMW can say, "Hey Apple, only x% of buyers want CarPlay". Speaking of iDrive, I wonder if this decision was forced by whichever C-level-guy (or whatever level) sees iDrive as his baby project.