Netflix doesn't want to pay the prices they'd have to in order to remain a one-stop shop, it certainly isn't practical at $9.99 a subscription.
There's no way the $100 a month cable subscription was suddenly going to be replaced by a $10 a month subscription. Now you can get CBS All Access, Netflix, Hulu, HBO GO, the new DC comics streaming service, the new Disney streaming service, a couple more probably, and you'll still be paying $100 a month... just a la carte for the channels you want.