Try using recycled rockets like SpaceX. It seems to be working with a reduction in cost. https://latechnews.org/spacex-launches-bulgariasat-1-recycle...
JWST is a payload nobody wants to be responsible for blowing up, I don't think SpaceX necessarily wants it on their roster. Even a 1% chance of failure could be too much for what would be a public confidence disaster, likely to cut off significant govt funding and hamper long term prospects.
Amos-6 was an Israeli communications satellite that would've provided satellite internet over Europe and Africa.