At no point does the 4HWW talk about passively creating a business. What the book does point out is that when you sell billable hours you only make money at work, while if you sell product you make money anytime someone buys your product. Making money from a product sale while asleep is referred to as “passive income”. Any app developer selling an app or web subscription is earning a passive income.
The criticism also ignores the 4HWW approach, which is to talk to experts & run experiments in order to learn the best way to do things rather than flail wildly without guidance.
Lastly, the criticism ignores the “Dreamlining” portion of the 4HWW where Tim explores the difference between ownership of possessions and access to experiences. While many of the methods in 4HWW are now obsolete due to changes in how SEO works and saturation in web businesses, the section on Dreamlining is still worth a read.