Strava allow you to configure privacy zones and range around them. I believe/hope this map doesn't include them.
https://medium.com/strava-engineering/the-global-heatmap-now...
(e.g. Say you could cross-reference some of your customers with military ranks, and a bunch of people above rank X had a certain area blocked out. You could then infer that (a) there's something there that only people with that level of clearance would know about, and (b) then infer that anyone else who blocked it out had at least that level of clearance.)