And the theatre companies are complaining about this, which blows my mind. It’s a phenomenally good deal for them at the moment — tons of free revenue they otherwise wouldn’t see at all, courtesy of VC capital. What a bunch of whiners.
The problem here is in the at the moment. MoviePass trains consumers to see the experience of going to the movies as effectively worth nothing. That is very bad for theaters, because when MoviePass goes away they will be left with a product---with small margins---that consumers see as incredibly expensive.
"Heads I win, tails you lose."
> The largest theater chain in the US instead described MoviePass as as an existential threat. “That price level is unsustainable and only sets up consumers for ultimate disappointment down the road if or when the product can no longer be fulfilled,” the company harrumphed.
(emphasis added)