After all, this is about 'reach' and 'uniques' which translates in to people not pageviews.
After all, this is about 'reach' and 'uniques' which translates in to people not pageviews.
I happened to look more into the global top sites http://www.alexa.com/topsites/global. It is lot more confusing - Google's India, German, HK, UK sites are considered separately. A clear example is http://www.alexa.com/topsites/countries/SA and http://www.alexa.com/topsites/countries/Italy where the top site is not google.com, so these users are not accounted in .com but use other google properties or variant country TLDs.
It seems that's not the case, they're still growing at more or less the same rate (to my surprise).
I wouldn't mind analyzing a days worth of logs of either company, but I don't think I have a machine large enough to store the files on (nor enough CPU to process the data).
It would be quite the goldmine of information.
I don't know if counting 'embeds' makes much sense though.