Interesting observation is that what TFA calls the "cheaters", ie those who drive to the end of their lane before merging at the last minute, may actually be doing the right thing. See Tom Vanderbilt talk about it here http://www.vimeo.com/6779064.
If you're interested in this there's a nice longer interview with Tom at Streetfilms http://www.streetfilms.org/tom-vanderbilt-talks-traffic or an hour long Google talk.