I agree that failure to understand costs is a common cause for undercharging. Same thing with other fields though : construction, remodeling etc.
I agree that failure to understand costs is a common cause for undercharging. Same thing with other fields though : construction, remodeling etc.
When I must travel for on-site consultation, I soften the blow of travel time by charging the client 50% of my lowest hourly rate for that time.
The only instance where I tried to charge for travel time was an engagement where I had to travel to Atlanta to do a very small amount of work for a very big law firm. Since it was going to take me a day to get there and a day to return, to do at best one day's work, I said I needed to charge for my travel time. They informed me that lawyers NEVER charge for travel time (assertion mostly disputed by my lawyer friends, but...whatever) and so they couldn't bill my travel time back to their clients. They said however that they could consider a higher rate for my billed time. This discussion went on for a while with the end result I billed them at something like 3X my regular rate but no travel time. They thought this was just fine.
Together we beat a patent troll so I probably would have done the work for free ;)
A: If I’m doing something for a client that keeps me from working for one of my other clients, I charge them.
B: The exception is when working for a client out of state. Sometimes the hassle of doing state taxes just for a few hours work in the clients state is more hassle than it’s worth (to me). I price into my rate one on-site visit to the client a month.