> If some drug company doesn't pick this up it will fall by the wayside and never make it to market.
This isn't mutually exclusive to the treatment being in the public domain.
This isn't mutually exclusive to the treatment being in the public domain.
Of course if you wanted to you could make this treatment yourself - it is not that complex.
For every therapeutic target there are many chemical/biological solutions that can work. If an off-patent compound shows some effect in a pathway, a patentable variant can usually be made.
But to address your specific question, generics are drugs that come onto the market all of the time without patent protection.