No, that's exactly my point.
You don't say, "non-programmer equals -200k". You say, "What do they bring to the table? Oh, you have Bill Clinton on your team and you're trying to do a government services startup -- that's a pretty big plus, even if Bill isn't coding". "You're doing a Clicker like company and you have the ex-CEO of Comcast. Maybe a plus". "Doing financial services software, and you have the ex-head of IT from BofA... maybe useful, even if he is 'just' IT".
In fact, I'll say if you have a startup company in front of you who doesn't know how to judge each individual, pass on them. They'll fail.