Yes this is a big problem. Particularly for google searches. Now that there is so much money at stake for being the top of google results, the best information often gets buried because the people who stand to make the most money have the biggest budgets and are able to spend thousands on SEO. I’m not really sure what the solution is. Google has become “the internet” for billions of people and its utility for finding information has gone down (in my opinion) not up. Now everything at the top is sponsored, or a big aggregator like TripAdvisor or yelp.

As someone who works in advertising I try to do my part by only taking clients that I trust sell something quality and do business with integrity. I could make a lot more money if I just sold anything and everything. I know people that market tobacco products on Facebook, for example. Those contracts are extremely lucrative, but I simply could not feel good about promoting those products.

I would not be able to do what I do (from a moral standpoint) if I just advertised for everyone. I enjoy what I do because I am able to promote people and companies that do something positive. There are a lot of scammers in my business, and I was tired of watching the least honest people get the best results (because they can afford top agencies) and the smaller clients actually doing something positive get screwed by dishonest marketing people.