e.g. “The nine most terrifying words in the English language are: ‘I’m from the government and I'm here to help.’”
“One way to make sure crime doesn't pay would be to let the government run it.”
“Government is like a baby. An alimentary canal with a big appetite at one end and no sense of responsibility at the other.”
etc., and unfortunately this rhetoric was very effective as advertising/propaganda, noticeably shifting public attitudes.
His platform was largely about cutting taxes, deregulation, privatizing public institutions and infrastructure, reducing or eliminating government services, ...