These are only baby steps at the beginning of the adventure.
I've almost lost hope around the end of the Space Shuttle program. I thought it will be only satellites, ISS and occasional science probe launches. SpaceX single-handedly restored my faith in the future of space activities again, and with other player on the scene, we now have realistic hope of seeing an actual industry in space within our lifetimes.
Arianespace has spent years developing new rocket engines specifically for reusability, and has started building prototype rockets.
Bezos’ company has mastered landing, and is directly building their mars rocket.
In 5 years we’ll likely see at least 3 major companies up there with SpaceX, and true competition in space.
Moreover, there's lots of companies in every vertical needed for bootstrapping the industry - ground services, satellites, in-space manufacturing, asteroid prospecting & mining... all in the early stage, all betting on cheaper access to space than it was just few years ago. We're in a critical moment where things suddenly start adding up and - I hope - will form something great!
It rather looks as if the tail-landing reusable booster stage is a "steam engine" type of eureka form factor, and everyone's going to be doing it. Yay!
Wonder what success of FH would do to works on BFR? If BFR would be as successful as Musk writes, would SpaceX make two rockets - or optimization will lead to just one?
If BFR is actually fully reusable it would be cheaper to launch than the F9 (due to the non-reused second stage).
BFR/BFS will come online as a self-competitive offering from SpaceX initially and both lines will be out in the market together (BFR vs. F9/FH). If and when BFR attains sufficient maturity, reliability, and market trust then the Falcon line of rockets will be phased out. BFR will have much greater capabilities (higher payloads, etc.) but will be substantially cheaper because it'll be 100% reusable and the reusability longevity for its parts will be much higher than for F9/FH, so there won't really be much reason to keep Falcon 9 or Falcon Heavy around.
However, the FH uses RP-1-O2 Merlin engines, whereas the BFR will use Methane-O2 Raptor engines, so they might not learn too much.
Edit: RP-1 fuel.