The financial situation of Pebble remains unknown to the public.
With a $269 price tag, I'm not sure what the benefit of a Fitbit is over an Apple or Android watch, other than battery life.
Over the long term the compounding positive effect can be a bigger deal in most people's lives than whatever effect is created by a flashy, "fun" gadget that enmeshes you further in the electronic haze. As a result, though, Fitbit's market positioning has become pretty solidly middle-American.
Only, now it can do some of the flashy too.
To think about where this all may be going, I had a "wow" moment after really thinking about what things like continuous glucose monitoring for the healthy masses might mean someday: http://www.businessinsider.com/blood-sugar-tracking-device-d...
And yes, the Vaunt glasses run JS.