But who's forcing the Funny or Die guy to put content on Facebook?
TBF I'm not entirely sure what the current play is with Facebook and freebooting. Last I knew it seemed like creating original content was extremely financially disincentivized compared to just reuploading other people's.
Does a pirate post the Netflix clip and therefore Facebook+pirate make money off of it? Or does Netflix issue a DMCA takedown so fast that it's a non issue?
(I realize that FunnyOrDie is voluntarily placing their show on the Facebook platform (and also paying Facebook to place their content there) ... but let's hypothesize what options FunnyOrDie has to keep their content off of Facebook.)
According to [1], "Of the videos on Facebook, 72.5% are pirated. “According to a recent report from Ogilvy and Tubular Labs, of the 1,000 most popular Facebook videos of Q1 2015, 725 were stolen reuploads,” says Hank Green. “Just these 725 ‘freebooted’ videos were responsible for around 17 BILLION views last quarter.”
Admittedly that's 2015, entirely unfactchecked by me and (I've just learned) Facebook now has some new rights management tools, not sure how the land lies right now.
[1] https://www.socialmediaexaminer.com/facebook-freebooting-wha...