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That would be great if it were true, but even if you don’t use Facebook, that does not exclude you from their marketing activities. https://boingboing.net/2017/11/08/involuntary-profiling.html

Not true, there's the cookie law - if you continue to use a website that has given you an option to leave, it's consent.

It's not "consent" as understood by GPDR and ePrivacy. You had no recourse not to give it, therefore it was not willing and informed.