I personally think it can be learned overnight. And a "non tech" marketer who understands the product does far better than an experienced marketer who doesn't know anything about it.

However, it is a full time job to improve in.

It's like code - many people can make a MVP, but trying to scale it needs dedication, and the great ones can do 10x the mediocre ones.

I agree that marketing cannot be learned overnight, but it can be learned. All the info you need is free or cheap online. The tools are readily available and cheap to use.

As developers, if we can learn how to market our software, we can unleash our internal value. Instead of creating value for others, we can build equity for ourselves.

Do you really think learning to market is going to be as hard as learning to code well?

What if it takes you 5 years to become a master marketer? But you are learning to market while growing your own business -- was the time well spent if your business is grossing $1M and netting $300k a year at the end of that 5 years.

I agree, but in the beginning, I've found that knowing the basics goes a long way.

I learned to program to build a product, and learning the basics of online marketing follows the same vein.