I’m pretty okay with google substituting ssl/dns/content even for their cash flow, I don’t care until they turn my browser into common-standards web crap. It turns safari into chrome, which I tested on an expensive sony sevice and couldn’t stand any more than two days.
Edit: I know that my “don’t care” is not popular among hn users, but it resembles regular non-tech folks thinking — amp is that thing on some sites that annoys you when you scroll and share links. 98% of us really don’t care and notice inconvenience only.