It's farcical. It's just circlejerking. The idea that advertising pro-prop19 to Reddit would have made any sense in the first place is just ridiculous given that they're all pretty much uniformly in favor of it.
It's fun to watch them run around being outraged boycotting and generally wasting their own time though.
Actually it makes a lot of sense to advertise to this group to ensure they do actually vote. You can't take your public for granted.
Fair point, but I expect the front page will be literally full of "VOTE" items at the right time.
Especially this particular constituency ;)
Preaching to the choir is a great way to solicit contributions.
It's an important way to maintain voter awareness and actually motivate them to vote when they get the chance. In politics, it's often more important to advertise directly to your base than anywhere else.