I wouldn't say it's abnormal, but I also wouldn't say it's positive. It's clearly a move to less autonomy and more decisions-from-above. Stuff like "constantly push ourselves out of our comfort zone" literally means "we want to make this an uncomfortable place to work".

This type of culture is fine, there's nothing wrong with it, but we need to acknowledge that for people who joined in the previous setup, this is simply a management bait-and-switch.