After reading TFA, we may conclude that this company is developing a telemedicine product, and that they had some sort of arrangement with a nursing home on Long Island. Concluding anything else, positive or negative, based on obvious self-reportage is not "faith", it's credulousness. It would even be a mistake to fault this company for using obvious PR; every successful firm does the same.
† I don't disagree the phenomenon exists, is problematic, and something to be on the lookout for, just that I don't think it's as interesting as its many references may suggest.
I think if this article spent some time highlighting those competitors and briefly discussed their advantages / disadvantages over this one, I would have been less skeptical.
But, it didn't. And you have to ask yourself why.
1. https://www.google.com/search?q=telemedicine+startups+for+nu...