For example, if you have a bachelors degree from a top engineering school (MIT, Cal Tech, Stanford, Berkeley, etc.) you have proven that you are intelligent and can work hard.
People without a masters degree, but more business experience, bring a different perspective, and are often more business results focused, and potentially work more collaboratively than an individual who just graduated from a masters program.
Source: I am a Data Science hiring manager, and have interviewed 100+ candidates at several companies