Sony announced their highest density tape at 201Gbit/in^2 last year.[0]
You can use SSD for long-term storage assuming the data is stored on redundant drives and drive health is checked. It's really only cost effective if you need the data frequently or if you are only archiving a small (1pb or less) amount of data.
[0] https://www.sony.net/SonyInfo/News/Press/201708/17-070E/inde...
30TB is large if your talking about daily network activity or your personal photo collection, or the size of one SSD that can fit in a laptop.
Many businesses have digitized records 50+ years old. Even newer businesses can hit the 1pb mark. Older businesses might primarily store accounting records. Businesses in Machine Learning are interested in much more data.