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Slow web sites shoot themselves in the foot. They need not be slow. My company develops high performance web sites. We can beat any AMP site you can find and we do it without CDNs or Google-like networks.

Like-minded thoughts: https://www.quirksmode.org/blog/archives/2018/02/linkbait_37...

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It's not a technical problem at all, and it's not the developers being bad.

If the top 1000ish sites can make millions a year from tacking on Outbrain, Taboola, etc. and the analytics to support those revenue streams, why do they care if the page speed is 3 seconds vs 500ms?

The faster the site, the longer a visitor stays and the more likely they are to purchase. Even Google acknowledges that as well as many other sites that study such things. Sites don't gain income by just displaying an ad in many cases. You have to have visitors click on them and, often, make an actual purchase.

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