Wow I'm surprised that you didn't know about RedBox.
I have seen their kiosks in almost every major supermarket for years.
I have seen their kiosks in almost every major supermarket for years.
(I know, this fact doesn't make the digital rental any cheaper...)
Either RedBox is losing money on each rental, or....
The world of physical rental - at least in the US, not commenting globally - can rely on the First Sale Doctrine, which dramatically alters the economics.