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Bosch just wants to have press releases that contain the word "blockchain". It doesn't make the technology any less broken.

as far as I know Bosch is a private company. A lot less for them to gain from PRs with 'blockchain' in them.

From the AMA Bosch did[1] it certainly seems like its more than just a blockchain PR and that they are actually putting resources towards this, but its hard to tell from the outside

[1]https://www.reddit.com/r/Iota/comments/7sxgx0/bosch_ama_janu...

No, he did not get scammed, he became involved in a scam.

A larger company has an opportunity to do more smart things... but also an opportunity to do a larger number of dumb things.