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tl;dr - We learnt early on that we can make a ton of money holding 'workshops' rather than making software.

Whilst still an interesting study in how you can generate a 'following' religion etc, if you're writing software, there's nothing much here. If you have a large office, and want to monetize it, there's nothing much here unless you're sure you can/want to replicate 37singles cultish following.

As for the title "The truth about real estate"... Blatant linkspam. There are no 'truths' exposed.

"We also believe we'll be able to charge closer to $1,000 a seat." WTF pays $1k to go to some 'workshop'? Is this Scientology or something?

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The title is pretty bad, but I think you're being a little harsh on the article itself.

I took two things from the article that I felt were useful regardless of industry or desired customers:

. keep an eye out for by-products of your primary business that you can use to add/diversify revenue -- as in the lumber mill/sawdust example

. keep in mind that some pretty unsuspecting things can qualify -- as in 37 signals leveraging office space.

It might help that I've long given up on expecting article content to support, or be supported by, their titles.

They've been hawking that message for a while now though and you managed to convey his point in about 40 words (including citing two examples) as opposed to a whole article.

I've long been of the opinion that 37 signals while making genuinely really good products are prone to going on about how interesting and innovative their ideas are way beyond what is actually justified by the ideas.

Mind you, if people were willing to pay $1,000 a seat to hear me bang on about things for a day there'd be no shutting me up either.

For better or for worse, it isn't that unusual.

https://support.sas.com/opal/external/dm

With in-depth SAS mining, you are likely to recover the cost of a $2K workshop out of the gates with a day of consulting. I'm pretty sure 37 sessions offer "soft", feel good knowledge.

Do you have any idea how much money people are willing to spend just to feel good?

yeah, $1000 a head for a one day workshop. it's good to be Jason Fried.

There's way more important things in life than money.

Hey, no argument here.

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