There's some reason to believe this is literally true - and true in the same sense as the economic rule! In this context, it's been nicknamed the Algernon argument. Gwern (of course) has the canonical writeup.[1]
The short version is: "if some chemical change could make us smarter, why wouldn't it already been in place?" Or, framed differently, "why would the brain evolve to benefit from a chemical it doesn't normally have?" This argument doesn't say cognitive performance enhancement is impossible, only that there has to be some tradeoff for it or we would have evolved it already. If we're going to get rewarding "brain boosts", we need to find tradeoffs that are more appealing than they were historically.
One simple possibility is this one: we can find chemical supplements that let us rearrange when we're performing well, without net gain. Caffeine is an obvious example: it doesn't actually diminish the value of sleep, but postpones the feeling and helps us manipulate our schedules. Amphetamines might be a more extreme case of the same, 'borrowing' energy more generally and paying for it later.
The other dodges are less relevant here, but a fascinating read if you check the article.