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There are also some bigger artists (within their genres) that use Bandcamp. Several prominent metal labels are also represented.

It's just a really convenient way to make your music purchasable for download.

The day I discovered that labels like nuclearblast are putting albums up was a bad day for my bank account.

NB does their own thing with downloadable FLAC albums, on their own website, right?

Argh, I meant Napalm Records, sorry. Now I have to go and see what nuclearblast is doing :)