Why new product launches fail and how to save them

Not to be snarky but a couple of these points could be used on article submitted on Hacker News:

* Speak to your reader (customers) - Engage them here or on other articles to build a following whne you post

* Rebrand or reposition your story (product) - If your target market isn’t ready for your product, perhaps there is an alternative market (website) that is ready for it.