We've been careful about what data we collect since day one, long before the GDPR was an issue. We're not doing anything shady with the data we do have, and we actively avoid questionable practices particularly around marketing, where we have ethical problems with being intrusive or compromising people's privacy regardless of any legal constraints. And yet having read the GDPR and much commentary about it, we're still concerned about the potential risks it introduces.
I think it's important to remember that GDPR itself doesn't want anything. GDPR is not a person, it's a set of legal regulations. What matters most about laws is what they actually say. Intent, as has been demonstrated countless times, is secondary.
Now, the people who wrote the GDPR might have wanted people to change their minds or think differently about privacy issues. However, that doesn't make the GDPR itself any less dangerous, and as I've argued elsewhere in this discussion, essentially those same authorities do have form already for being heavy-handed in other areas of EU law, and have caused real damage to plenty of businesses as a direct result.