I think the author said it in the article: Optimize for promotion. Work from day 1 to game the metrics. If it helps your metrics, do it, if it doesn't approach with caution.
If you start that from day 1 you'd be 2 years ahead of the author.
Honestly, it sounds like a really shitty way to live. I personally prefer doing great work and having faith that it will work out.
It has, a lot slower than that, but I'm proud of the work I've done and enjoy my work daily.