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I've noticed that too. Every time a new web app comes along, they often have the same website design. Screenshot on the right (with reflection), Tour and Signup on the left, features underneath and then some endorsements and company logos. All very similar. However there are some, like that Notebox app which do break the mould.

+ also that bi-colour thing. Either that or apple-like icons.

Apple-like icons? Surely not. No-one would surely dare to copy Apple right?

what WAS i thinking.

True. I imagine it's the same as in programming -- trends get hot and people run with them.

A craze for MVC full stack frameworks in web development is not entirely dissimilar to a craze for subtly textured backgrounds and slab serif typefaces like Archer in design.

Hah. Yeah the most important thing though is always quality of the content, over the aesthetic of the design. But nice design is always the icing on the cake. Good information architecture always beats pretty design in my opinion.

via cloudomatic.com I've looked at hundreds of pricing pages. holy shit, there are a lot of similarities. I've always wanted to do a deep deep analysis there.