Lessons from Spotify

I was surprised he missed another alternative, quick already fits some of the other companies under Ben's own Aggregation Theory.[1]

Spotify could try to become a music label and audio itself, by expanding to lesser known artists in particular. Basically, adopt Netflix's strategy.

[1] https://stratechery.com/2015/aggregation-theory/

Spotify is an excellent product. They have addressed and solved almost every problem users cited for why they wouldn't pay for music via other means.

It's time to admit it: consumers do not deserve this level of product in exchange for listening to a few ads. These users are obviously unprofitable. And the premium version could likely be more expensive, too.

The devaluation of music was a collective moral convenience. Now it's time to pay.