Black panther proved for the first time that you could put $200m behind a movie with a predominantly black cast, market it to mainstream America and still make $1b in revenue. Marvel/Disney's primary motivation was still profit. There's no way they would've green-lighted(greenlit?) that movie if they thought they would lose money on it.
So it's not about representation just for representation's sake. But rather celebrating the fact that representation is no longer held back due to a lack of profit.