Oddly enough, the toll house recipe was our secret family recipe. It was traded for a lifetime supply of chocolate (and the publicity of inventing a beloved staple).
"On March 20, 1939, Wakefield gave Nestlé the right to use her cookie recipe and the Toll House name. In a bargain that rivals Peter Minuit’s purchase of Manhattan, the price was a dollar—a dollar that Wakefield later said she never received (though she was reportedly given free chocolate for life and was also paid by Nestlé for work as a consultant)."
https://www.newyorker.com/culture/culture-desk/sweet-morsels...