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Great story - you got an extra click, but then I bounced due to your 3.2mb PNG image on the homepage.

I ran that same image through imageOptim and it came out identical at 200kb - could even be better. I'm on adsl and "felt" it, also you just killed 3mb x 3000... It might not matter for most, but for some it does.

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You don't even need any fancy image optimizer, just loading and resaving it in a basic paint program is enough to reduce it to <400K.

I'm guessing the image file on the site has been saved without compression enabled. It's noticeably slow to load. Not only that, but it reloads every time I visit the page, so they might want to sort out their caching policy too.

It's not really fancy, it's actually the easiest way to do it without thinking much.

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