The subscription price varies substantially according to age and region. I also suspect that they make a lot of money from "whales", i.e. people with the most expensive subscriptions who also buy their other item packs (superlikes etc.)
Agreed. I don't know how they did it, but they finally made a dating product that works for women AND men. Match Group is going to the moon IMO, and I say that as someone who worked for their #1 competitor.