The lure of mobile is the upgrade cycle as those are much shorter. The same, short upgrade cycles were a boon for intel in the hey day of desktops/laptops.
The bigger threat the article fails to focus on is ARM. Singularity for apps has always hinged on write-once-run-everywhere. Intel hasn't been able to compete with ARM lately and it seems that ARM is moving into Intel's turf. A few months back Microsoft launched windows 10 on ARM -- that's an inflection point. Apple relatively recent iPad Pro also continues to blur the lines along with other initiatives around app continuity (Mac/iOS) or the Nintendo Switch's hardware continuity that offers a glimpse into what the same thing could look like for mobile in general.
It's not for Intel's lack of trying either. It's just that ARM got off to a good start while Intel failed to make in-roads with Atom and whatever else.