The sales pitch is clear: don't become a better programmer, get a better toolkit.
I have been quite fortunate to have come into computers before this cloud of marketing madness overtook us. I got to watch the layers roll out one-by-one.
Honestly I have no idea how I would learn programming if I had to do it again today. It's just too much of a byzantine mess. Hell if I would start with the top layers, though. I'd rather know how to write simple code in BASIC than have a grasp of setting up a CRUD website using WhizBang 4.7 When you learn programming, well you should be learning how to program. Not how to breeze through stuff. Breezing through stuff is great when you already know what's going on -- but by the time you already know what's going on, it's unlikely you'll need the layer or framework. (Sadly, the most likely scenario is that you've invented yet another framework and are busy evangelizing it to others.)
This guy's story strikes me as poignant and indicative of where the industry is. They don't care if you can solve people's problems. They care if you're one of the cool kids. It's nerd signaling.