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Fascinating! Never knew how many aspects go into consideration depending on the different types of apps/software.
Lots of great takeaways on the marketing side as well. Especially in regards to analyzing the competition.
Overall we look at thousands of variables with varying degrees of weighting. Can't just use the same generic approach to each different business model as would over-simplify and ignore (or overplay) nuances of specific businesses that could be strengths or weaknesses.
Great insights in this article. I’ve never read anything that describes the process of valuing and selling an app in the digital domain so well. Thanks so much!
Thank you! We are trying to lead the way with content in the space - we've written a lot about SaaS in the past, but not much about apps in general. It's a hard topic to find credible content on as it's a relatively new space and most of the exits you here about are huge apps like Snapchat and Instagram. 99.99% of apps will never fall into that same bracket but doesn't mean there is not a market to sell.
Really good piece. Building with value in mind from day one - very interesting approach.
Excellent article. Highly in-depth and well written, yet accessible. Was particularly pleased to see a section on SaaS apps in particular. Worth your time if you have or are working on an app, whether or not you've begun to consider about eventually selling it yet.
Thanks! Tried to cover a range of apps in there. We've written extensively about SaaS in the past, but not other apps which are also equally popular.