Amazon Didn't Kill Toys 'R' Us. KKR, Bain, and Vornado Did

This is a surprisingly large scale example of a very, very common problem in small businesses. People forget to invest in the appearance of their place of business.

You'll see Joe's RV dealership with a sign out front that's mouldering and falling off of its post, trying to advertise a million dollars of inventory. You'll see a restaurant with greasy, disintegrating tables and chipped floors, but the food is amazing, and the kitchen is decent and clean.

Your tools and stock are not the only thing you need to reinvest in, and if your shop/store/site isn't clean, professional, and pleasing to visit, you cannot justify drawing a paycheck from the business, because the ship is going down.