There should not be anyway to "cheat" Amazon - as Amazon is the 2nd largest company in the world, anything you can do to outwin them should be allowed.
What a ridiculous statement. Especially when what Walmart is accused of doing doesn't "outwin" but instead consisted of lies and fraud against their 3rd party sellers and investors. Ethics & laws aren't relative to market share. Can a slow runner knife the guy in 1st place, because "anything should be allowed" against the current winners?
In this case, it was cheating to beat Amazon by duping customers and investors. Hurting people innocent to the situation is not okay, even if it is in a try to topple a behemoth.
You realize the victims in that case is not Amazon, but customers and investors. Amazon still makes the same sales as before, it's just that your personal 401k is worth a little less now, and people who buy from Walmart get screwed.
Ohh yeah... The classic "let's screw our customers and lie to our shareholders so we can outwin f-ing Amazon because it's Amazon"