People need to remove the idea that they need social media companies in their social media.
Social media itself is fine. The problem is service providers whose interests aren't aligned with their users.
This is debatable. A completely ethical social media service still has the ability to control perceptions and thus decisions on a large scale. I think the problem is that everyone can know this and still use Facebook multiple times daily. To know that they contributed to the election of Donald Trump simply by using Facebook, and then go on Facebook to complain about Donald Trump. Surely that must be the problem, whatever makes people knowingly contribute to their own destruction, somehow without ever thinking about it.